Designer Showcase: Coach Arrives on Roblox

New York's iconic Coach fashion house is partnering with Roblox experiences Fashion Famous 2 and Fashion Klossette for their "Find Your Courage" campaign, launching July 19th. This collaboration introduces exclusive virtual items and themed environments within both games.

Players can explore immersive new areas reflecting Coach's Floral and Summer Worlds. Fashion Klossette features a daisy-filled design space, while Fashion Famous 2 boasts a New York subway-inspired stage set amidst pink fields. The collaboration also includes in-game items; participants can acquire free Coach items or purchase pieces from the Coach 2024 Spring Collection using in-game currency, all while competing in the games' signature fashion show events.

This partnership highlights Roblox's growing significance as a promotional platform for diverse brands, including high fashion. Roblox's influence on Gen Z fashion choices is undeniable, with Roblox's own research indicating that 84% of Gen Z players report their avatar's style impacting their real-world fashion selections. This collaboration exemplifies the platform's ability to reach a substantial and engaged audience.

For those less interested in Roblox, alternative options include exploring Pocket Gamer's list of top mobile games for 2024 or checking out the anticipated mobile game releases for the year.