
Activision's recent promotion of a new store bundle amidst widespread game issues has ignited a firestorm of criticism from the Call of Duty community. A tweet announcing a Call of Duty x Squid Game collaboration bundle garnered over 2 million views and thousands of angry responses, accusing Activision of being tone-deaf to player concerns.
Both Warzone and Black Ops 6 are plagued by significant problems, including rampant cheating in Ranked Play, persistent server instability, and other game-breaking bugs. Instead of addressing these critical issues, Activision chose to highlight a new store bundle, pushing many players to the breaking point.
The backlash is particularly intense given the game's recent history. While Black Ops 6, released October 25, 2024, initially received positive reviews, its popularity has plummeted in recent weeks. Even professional players like Scump have voiced their concerns, stating the franchise is in its worst state ever.
Activision's Tweet Ignites Controversy
The January 8th tweet promoting a Squid Game VIP-themed bundle proved to be a PR disaster. The timing, coinciding with widespread player frustration, fueled the already simmering discontent. Many felt Activision should be focusing on fixing the game, not selling cosmetics.
The response was swift and scathing. Influencers like FaZe Swagg urged Activision to "read the room," while CharlieIntel highlighted the broken state of Ranked Play. Numerous players, including Taeskii, vowed to boycott store bundles until the anti-cheat measures are improved.
Player Exodus on Steam
The frustration is translating into a significant player exodus. Since Black Ops 6's launch, Steam player counts have dropped dramatically, with over 47% of players abandoning the game. While data for other platforms like PlayStation and Xbox is unavailable, the Steam numbers strongly suggest widespread dissatisfaction stemming from cheating and server problems. The community's anger is palpable, and the future of Call of Duty hangs in the balance.