Russo: AI Boosts Creativity in Films Like 'The Electric State'

Netflix's latest release, The Electric State from the Russo Brothers, has sparked widespread discussion since its premiere—particularly regarding its controversial use of AI technology amidst today's industry climate.

Co-director Joe Russo, known for Avengers: Infinity War and Endgame, addressed the AI voice modulation technique employed in the film, describing it as "basic enough for a 10-year-old to replicate after watching a TikTok tutorial."

"Current backlash stems from fear and misunderstanding," Russo told The Times. "But we'll inevitably see broader AI implementation across filmmaking."

The filmmaker acknowledged AI's developmental stage, noting its current limitations: "Today's generative AI produces creative hallucinations—that's why we don't have autonomous vehicles performing surgery. Yet paradoxically, this makes it ideal for artistic exploration rather than precision tasks."

While many creatives view AI as fundamentally opposed to artistic expression, major studios appear enthusiastic about its potential. Netflix CEO Ted Sarandos previously stated audiences remain indifferent to AI usage, claiming the technology "empowers storytellers rather than replaces them."

"The shift from hand-drawn to CG animation didn't reduce costs—it elevated quality while expanding employment opportunities," Sarandos argued. "The real value comes from enhancing content, not cutting budgets."

Not all studios share this optimism—Marvel recently denied using AI for Fantastic Four teaser posters despite odd anatomical details appearing in promotional materials.

Adapted from Simon Stalenhag's illustrated novel, The Electric State features Millie Bobby Brown alongside Chris Pratt, Ke Huy Quan, and an all-star ensemble under the Russos' direction.

IGN's 4/10 review criticized the film as "a $300-million algorithmic misfire from Marvel's former hitmakers."

The Russo Brothers are confirmed to helm Marvel's upcoming Avengers sequels: 2026's Doomsday and 2027's Secret Wars.