Skich is the next competitor to take a swing at the new alternative app store market

With Apple's ecosystem now more open than ever, a wave of new alternative app stores has emerged, each vying to become the first successful alt app store on iOS. The latest to enter this competitive arena is Skich, a platform that zeroes in on gaming and aims to stand out with its robust discoverability features.

Skich's unique selling proposition lies in its three-pronged approach to game discovery: a sophisticated recommendation system, a swipe-based discovery interface, and a social feature that showcases what games your friends and like-minded players are enjoying. These elements may remind you of Steam, which is not a bad thing at all. In contrast, the Epic Games Store on iOS, much like its PC counterpart, lacks the social and discovery tools that users of platforms like Steam and GOG have come to expect.

**Big fish, small pond?** Skich's focus on these gamer-centric features is undoubtedly a strong selling point. However, the question remains whether this will be enough to make a significant impact in the crowded altstore space. As I've noted previously, the key for these new storefronts is to lure users away from their established habits.

Epic Games Store entices players with free games, while Apptoide diversifies its offerings beyond gaming. Skich's success hinges on its ability to attract gamers with its specialized features. While there's potential for success, it's by no means guaranteed.

The landscape is shifting, with larger publishers like EA and Flexion joining forces to create alternative app stores. This trend suggests a future where official storefronts might take a backseat to innovative newcomers. Skich's journey in this evolving market will be one to watch closely.