World of Tanks Blitz goes IRL with an enormous graffitied tank on a promotional journey

World of Tanks Blitz pulls off a massive marketing campaign: a cross-country tank road trip!

Wargaming is making waves with a unique promotional stunt: a decommissioned, graffiti-covered tank touring the United States to celebrate its recent collaboration with Deadmau5. The tank, which arrived in Los Angeles for The Game Awards, is fully street-legal, ensuring a safe and entertaining journey.

This eye-catching vehicle isn't just for show; it's a rolling advertisement for the Deadmau5 in-game event. Players can acquire the exclusive Mau5tank, a visually stunning addition featuring lights, speakers, and music. The event also includes themed quests, camos, and cosmetic items.

The playful nature of this marketing campaign is undeniably humorous, a testament to World of Tanks Blitz's embrace of gameification. While some hardcore military simulation enthusiasts might disapprove, the stunt is ultimately lighthearted and fun. Wargaming isn't the first to use such unconventional methods (breweries have even done similar things!), but the sight of a decorated tank rumbling through neighborhoods adds a unique charm to a dark winter.

If this inspires you to try World of Tanks Blitz, consider checking out our list of current promo codes for an added advantage.