Candy Crush and Pat McGrath Launch Cosmetics Collection

• Candy Crush Saga collaborates with renowned makeup artist Pat McGrath's brand.
• A new collection of Candy Crush-inspired cosmetics is launching soon.
• Three lucky online orders will also receive a diamond ring valued at $10,000.

In the world of top-tier mobile gaming franchises, there are several strong contenders. However, even popular titles like Clash of Clans or Angry Birds are somewhat eclipsed by Candy Crush Saga. This is partly due to the immense corporate backing behind it and its deep-rooted presence in popular culture—a presence that's set to grow even further through its new collaboration with makeup brand Pat McGrath.

It's somewhat surprising that this marks the first time Candy Crush is being translated into a cosmetics line for retail. But it's true! Soon, you'll be able to purchase Candy Crush-themed lipsticks, glosses, nail polishes, and more. That's not even the most exciting part—the real headline is a stunning diamond-encrusted ring.

As part of the product launch—which begins on February 27th, for those interested—three randomly selected online orders will each include a diamond-encrusted Candy Crush ring worth $10,000.

When it comes to major branding campaigns, it’s refreshing to see a classic approach. Instead of partnering with social media influencers, the brand is simply placing a diamond ring in three random online orders, making the announcement, and letting the excitement unfold.

This collaboration also highlights how far video game merchandise has evolved. Gone are the days when a simple t-shirt was the only memorabilia available—now we have fully-realized diamond jewelry inspired by gaming icons.

If Candy Crush isn't your thing, don’t worry—there are other gaming experiences to enjoy. If this news makes you nostalgic for simpler times, why not try Jump King, a challenging retro-style platformer? Will Quick gave it a glowing gold-star review, and it’s a great way to test your skills and patience.