King's Candy Crush Solitaire: A Multi-Platform Launch and a Potential Shift in App Store Strategy
King is taking a significant step with the upcoming release of Candy Crush Solitaire, its first simultaneous launch across multiple app stores. This strategic move, facilitated by a partnership with Flexion, marks a major expansion beyond the traditional Google Play and iOS App Store dominance.
The game will debut on five alternative app stores, including the Samsung Galaxy Store and Huawei AppGallery. This simultaneous release highlights King's growing interest in alternative distribution channels. For King, a company known for its immensely popular match-three games like Candy Crush Saga, this represents a notable shift in strategy.

The Significance of Alternative App Stores
King's decision to launch simultaneously on multiple platforms underscores the increasing importance of alternative app stores. The company's considerable financial success suggests a previously untapped potential in these markets. By launching Candy Crush Solitaire across these platforms concurrently, King demonstrates a belief in their viability as significant avenues for reaching a broader audience. This simultaneous launch signals a potential trend among major gaming companies, indicating a growing recognition of the potential within alternative app stores.
For those interested in learning more about the performance of alternative app stores, exploring the Huawei AppGallery awards for 2024 offers valuable insight into successful app releases on that platform.