Supercell has once again thrown a curveball at its fans with an unexpected celebrity collaboration for Clash Royale. This time, the legendary singer Michael Bolton has joined forces with the game, transforming the iconic Barbarian into the "Boltarian." Following high-profile partnerships like Erling Haaland in Clash of Clans and Gordon Ramsay in Hay Day, this latest venture is perhaps the most surprising yet.
Michael Bolton has released a unique music video tailored for lapsed Clash Royale players, featuring a new version of his classic love ballad, "How Am I Supposed to Live Without You." In this video, the Barbarian dons a mullet and handlebar mustache, embracing his new identity as the Boltarian. This isn't just a one-off parody; the song will also be available on various music streaming platforms.
While there's no news yet on a rewards campaign to entice returning players, Supercell seems to be relying on Michael Bolton's golden vocals to draw them back into the game. The collaboration, as amusing and unconventional as it is, might not be enough on its own to reignite the interest of former players. However, it's a bold move that showcases Supercell's willingness to experiment with different promotional strategies.
The initial shock of seeing Bolton in this context may wear off, but the creativity behind this partnership is undeniable. Given the high-caliber celebrities Supercell has collaborated with in the past year, this move, while surprising, fits their pattern of engaging and entertaining promotions.
While the parody music video is a fun addition, more might be needed to bring back lapsed players. Hopefully, Supercell will consider additional in-game promotions or a return campaign to truly win back the hearts of those who've stepped away from Clash Royale.
If this collaboration has piqued your interest and you're thinking about returning to Clash Royale, make sure you're well-prepared. Check out our regularly updated tier list to see the current rankings of all the cards and strategize your comeback effectively.