Analyst Matthew Ball's controversial assertion that a $100 price point for AAA games could revitalize the industry sparked a significant debate. This led to a poll gauging player willingness to pay $100 for a standard edition of Grand Theft Auto VI.
Surprisingly, the results revealed considerable acceptance. Over one-third of nearly 7,000 survey respondents indicated a willingness to purchase the base version of Rockstar's upcoming sandbox title, even amidst Ubisoft's current practice of pushing for extended game editions.

Ball's statement, which recently gained widespread online traction, suggested that a price increase to $100 could be a beneficial shift for game publishers, with Rockstar and Take-Two potentially setting a precedent.
Rockstar recently announced updates for Grand Theft Auto V and Grand Theft Auto Online in 2025, aiming to bring the PC version in line with the PS5 and Xbox Series X|S releases. While specifics remain undisclosed, these updates likely extend beyond mere visual enhancements.
A potential expansion includes making the GTA+ subscription, currently exclusive to PS5 and Xbox Series X|S, available to PC players. Furthermore, certain features absent from the PC version of Grand Theft Auto Online, such as Hao's high-speed car modifications, could be introduced. This suggests the possibility of extreme turbo-tuning becoming accessible on PC.