Marvel denies AI involvement in "Fantastic Four: First Steps" poster creation, despite fan speculation. The marketing campaign launched this week with a trailer teaser and several social media posters. One poster, however, sparked controversy due to a seemingly four-fingered man.
Further fueling speculation, fans pointed out duplicated faces, inconsistent gaze direction, and oddly proportioned limbs, all commonly associated with AI-generated imagery. Despite this, a Disney/Marvel spokesperson confirmed to IGN that no AI was used in the poster's creation.
Several theories attempt to explain the four-fingered anomaly. One suggests the missing finger is hidden behind the flagpole, though this seems unlikely given the angles and proportions. Another suggests simple post-production errors, highlighting potential Photoshop shortcomings rather than AI flaws. The repeated faces might be explained by common background actor digital techniques, such as copy-pasting.

Marvel's lack of direct comment on the issue leaves room for ongoing speculation. Regardless of the explanation, the controversy surrounding the poster's potential AI involvement will likely increase scrutiny of future film promotional materials. Further coverage on "Fantastic Four: First Steps," including features on Galactus and Doctor Doom, is available.
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