Sony, the PlayStation maker, has contributed $5 million to aid first responders, community recovery initiatives, and support programs for those impacted by the devastating wildfires currently engulfing Southern California.
In a joint statement shared on X/Twitter, Kenichiro Yoshida, Sony's chairman and CEO, and Hiroki Totoki, president and COO, emphasized Los Angeles's significance as the home of Sony's entertainment operations for over 35 years. They pledged continued collaboration with local leaders to identify the most effective ways Sony Group can contribute to relief and rebuilding efforts in the coming days.
The crisis, which began on January 7th, persists, with three major wildfires continuing to cause widespread damage across the Los Angeles region a week later. According to BBC reports, the two largest fires have resulted in 24 fatalities and 23 missing persons, with firefighters preparing for challenging conditions as stronger winds are anticipated.
Sony's contribution is part of a larger corporate response to the wildfire crisis. As reported by CNBC, other significant donations include $15 million from Disney, $10 million each from Netflix and Comcast, $5 million from the NFL, $2.5 million from Walmart, and $1 million from Fox, among numerous other contributions.