Mo.co by Supercell earns $2.5M in under a month

Supercell's upcoming millennial monster-hunting multiplayer game, Mo.co, has already proven to be a major hit, even before its official release. The game has generated an impressive $2.5 million in revenue since its soft launch, according to recent estimates compiled by Pocketgamer.biz.

If you're not yet familiar with Mo.co, it's a unique blend of a modern millennial social gaming platform and the popular Monster Hunter genre. In Mo.co, players take on the role of a stylish part-time hunter who accepts contracts to battle various evil invaders from beyond.

The game's early revenue spike can likely be attributed to the abundance of cosmetics and other in-game items available for players to purchase. However, after reaching this initial high, the revenue quickly dropped. This decline may not necessarily be a sign of impending doom for Mo.co. Instead, it could be due to the limited content available during its invite-only soft launch phase, which may be hindering the game's potential for further success.

Superstitious cell
Supercell's approach to managing their business is noteworthy. They have a history of being unconventionally ruthless with their game releases, focusing their team's efforts on only the most promising titles. This strategy has led to some initially weak but quickly surging releases, such as Brawl Stars and Squad Busters. However, it has also resulted in the cancellation of other promising games like Flood Rush and Everdale before they could be launched.

The question remains: will Mo.co follow a similar path? Given its early success, Supercell may be keen to observe how the introduction of new content impacts player spending. If the results are positive, we might soon see Mo.co make its way to official storefronts.

While Mo.co is currently in a closed state and not yet available for everyone to play, if you're eager to stay ahead of the curve, why not check out our top feature, "Ahead of the Game," for a curated list of great games you can play in early access on mobile?