Sony's Move: 9,000 Annual IP Creations Targeted

Kadokawa, now a Sony Group subsidiary, sets ambitious publishing goals. Aiming for 9,000 original IP publications annually by fiscal year 2027, this represents a 50% increase from their 2023 output. This aggressive expansion is fueled by Sony's significant investment and the acquisition of 10% of Kadokawa's shares.

Kadokawa President Takeshi Natsuno, in an interview with Nikkei, outlined the strategy. The plan includes leveraging Sony's global distribution network to expand internationally. A medium-term goal of 7,000 titles by fiscal 2025 is also projected. To support this, Kadokawa will expand its editorial staff by 40%, aiming for approximately 1,000 employees.

This expansion will focus on a "media mix strategy," adapting successful IPs into anime, games, and other media. Natsuno emphasizes creating a system that fosters diversity and leads to major hits.

The synergy benefits Sony as well. With Crunchyroll's extensive reach, Kadokawa's IPs will find a significant platform for anime distribution. Sony's interest in multimedia expansion, including live-action adaptations and international distribution, aligns perfectly with Kadokawa's strategy.

Kadokawa's impressive IP portfolio, encompassing titles like Bungo Stray Dogs, Oshi no Ko, and The Rising of the Shield Hero, along with gaming IPs such as Elden Ring and Dragon Quest, provides a strong foundation for this ambitious growth plan.

This partnership positions both companies for significant growth in the global entertainment market.