Microsoft Activision Aims to Make AA Games of AAA IPs

Microsoft and Activision Blizzard's New Strategy: Leveraging King's Expertise for AA Mobile Games

Microsoft's acquisition of Activision Blizzard has spurred a new initiative: the creation of a dedicated team within Blizzard to develop smaller-scale, AA games based on established franchises. This strategic move aims to expand Microsoft's mobile gaming presence and explore alternative development models.

A King-Powered Team for Mobile Success

According to reports from Windows Central, this new team is primarily composed of King employees, leveraging their extensive experience in mobile game development. King's success with titles like Candy Crush and Farm Heroes makes them ideal for creating mobile adaptations of popular Blizzard IPs. This approach follows King's previous work on mobile titles based on existing franchises, such as the now-discontinued Crash Bandicoot: On the Run!.

Microsoft's Mobile Ambitions

Microsoft's commitment to mobile gaming is evident. Phil Spencer, CEO of Microsoft Gaming, highlighted the importance of mobile in Xbox's growth strategy, emphasizing that mobile capabilities were a key factor in the Activision Blizzard acquisition. This strategy also includes the development of a competing mobile app store to challenge Apple and Google.

Exploring a More Efficient Development Model

The rising costs of AAA game development have prompted Microsoft to explore more efficient models. By forming smaller, specialized teams, Microsoft aims to experiment with alternative development approaches and potentially reduce costs.

Speculation on Potential Projects

The formation of this new team has ignited speculation about potential projects. Possible candidates include mobile versions of established franchises, such as a World of Warcraft mobile experience similar to Wild Rift, or a mobile Overwatch title comparable to Apex Legends Mobile or Call of Duty: Mobile. The possibilities are numerous, and the future holds exciting potential for mobile gamers.