
Matthew Karch, head of Saber Interactive, recently shared his perspective on the future of the gaming industry, predicting the decline of the high-budget AAA game model. Karch, whose company developed Warhammer 40,000 Space Marine 2, stated: “I think the era of $200, $300, $400 million AAA games is coming to an end. I don't think it's necessary. And I don't think it's appropriate… I think if anything has contributed to job losses [mass layoffs in the game industry] more than anything else, it's a budget of a few hundred million dollars [for games].”
The relevance of the term "AAA" itself is increasingly questioned within the industry. Once signifying high budgets, superior quality, and low risk, it's now often associated with profit-driven competition that compromises quality and innovation.
Revolution Studios co-founder, Charles Cecil, echoed this sentiment, calling the term "silly and meaningless." He attributed the negative shift in the industry to the massive investments made by major publishers. He explained, "It's a meaningless and silly term. It's a holdover from a period when things were changing, but not in a positive way." Ubisoft's Skull and Bones, marketed as a "AAAA" title, is cited as a prime example of this trend.