
Take-Two Interactive CEO Strauss Zelnick recently commented on the company's staggered platform release strategy, particularly regarding the highly anticipated Grand Theft Auto VI. Zelnick acknowledged that delaying the PC release of GTA 6 will result in a significant revenue shortfall—approximately 40% of typical PC release earnings. However, Take-Two remains committed to its strategy of not releasing the game simultaneously across all platforms.
This approach aligns with the historical release pattern of the GTA franchise, where PC releases have consistently been delayed. This delay, in part, stems from Rockstar Games' complex relationship with the modding community. Importantly, Zelnick clarified that this decision is independent of any perceived decline in PlayStation 5 or Xbox Series X|S console sales; GTA 6's release strategy will not be altered by console market performance.
Assuming a fall 2025 release for other platforms, PC gamers can likely expect to wait until 2026 to play GTA 6. The game's launch carries immense expectations, not just for Take-Two Interactive but for the entire gaming industry. The initial teaser trailer shattered several YouTube records, fueling speculation that GTA 6 could surpass the $1 billion revenue mark, setting a new benchmark and potentially boosting the performance of other gaming companies and studios.